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The Basics of Public Speaking

Module overview...

Introduction

Public speaking opens a pathway for developing leadership skills, critical thinking skills, gaining confidence, and an overall increase in personal stratification.  

 

Public speaking consists of communicating thoughts and ideas to others for collaboration. Collaborating with others can lead to outcomes such as productivity in the workplace while leaving a pathway for open communication when conflict may arise.  

 

These skills foster confidence to advocate for yourself for better treatment and actions, boosting your capabilities to obtain your goals.  

 

Critical thinking skills are activated when problem-solving, weighing consequences, and devising solutions when preparing for and presenting a speech.  

 

Well-received audience feedback and appreciation of your speech increases your personal satisfaction, making one more comfortable being in the spotlight and establishing connections with others. 

Speech Types & Organization

Learning Objectives

 

By the end of the training, participants should 

  • Identify different verbal strategies for improving interpersonal communication.

  • Apply intentional verbal strategies for developing interpersonal relationships in your communication center work.

  • Reflect on how to adjust interpersonal verbal strategies during unknown and uncertain communication center sessions.

Different Types of Speeches  

  

There are many distinct types of speeches out there and below are the four most common ones you shall encounter in your college career.  

 

Informative Speech

  • Provides knowledge to an audience about a specific subject matter and/or idea. This is done one by speaking effectively in concise language and clear relay of actions that need to be taken or activities that had occurred to your audience.    

 

Persuasive Speech

  • Influences an audience belief on certain topic(s) to encourage new action or reconsideration of a decision of such topic(s). This is done through confident convincing from your speech to motivate others to make a change.   

 

Demonstrative Speech

  • Gives a detailed exhibition about the functionality of an object or how one performs a task. A keyway this is done is through live demonstrations or a visual guide alongside their written information.  

 

Entertainment Speech

  • Capture your audience’s attention through amusement or commemoration. This is done through delivering a clear message that is solely dependent upon the setting of where the speech takes place (reading the room).  

 

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Choosing Your Speech Topic - What's the Occasion? 

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This is the “what, when, and where” that any speaker should be thinking about before beginning to develop their presentation.  

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  • What 

    • What is an appropriate and effective topic to discuss for this presentation? What is a topic that interests you, but will also interest your audience? What guidelines or rubrics must you adhere to? 

  • When 

    • When are you presenting? How much time do you have to spend on this speech? How much time are you given during the final presentation?  

  • Where 

    • Where will you be giving this speech? Will it be in a formal or casual setting?  

 

Thinking about these details can help speakers determine what they would like to speak about and how to make their speech most effective. This can also help determine what type of tone speakers should use. 

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Tips for Formatting Speeches 

 

No matter which type of speech, beginning a speech can seem daunting and overwhelming. However, enlisting the chronological order below can help you succeed in creating a great foundation to formulate a speech. 

 

Introduction

  • The introduction is a critical part of a speech as this section establishes the initial contact between the speaker and the audience (first impressions). The introduction paragraph of a speech will generally consist of these five sections: 

    • Attention-Getter 

    • Background & Audience Relevance  

    • Speaker Credibility 

    • Thesis 

    • Preview of Main Points  

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Attention-Getter

Your attention-getter should be the first thing you say in your speech. This is your chance to engage the audience and make them interested in what you will be talking about. Some popular and effective strategies for attention-getters include asking a question, sharing a surprising fact or statistic, using a popular quote from a prominent figure, or even using your visual aid to get your audience interested. 

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Example: 

"Did you know that Glossophobia is the most common subtype of social anxiety? 

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Expanding on Background & Audience Relevance 

This section of a speech should provide the audience with some general background information regarding the speech topic while also drawing a connection between the topic and the audience. Think about why the audience should care about the speech topic and how it is a significant topic.  

 

Example: 

“According to a 2014 article in Forbes Magazine by Carmine Gallo, it’s estimated that 70% of all careers require some form of public speaking. That means it’s something that many of us will have to face sooner or later. If it’s inevitable, we should probably understand how to do it well.” 

 

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Defining Speaker Credibility 

It is important to understand that speaker credibility can change depending on the setting in which you are presenting. In simple form, the speaker will introduce themselves by name and position, such as occupation or major (for students). In some settings, the speech content may require the speaker to prove to their audience that they are qualified to discuss the topic. For instance, in a business setting, a presenter may need to elaborate on their professional and educational background to show the audience that they are seasoned in the field of focus for their presentation.  

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Example: 

Hello, I am [speaker name], I am studying [insert major], and I have completed over 60 credit hours in communications courses.

 

Developing a Thesis 

Writing a thesis can be difficult and overwhelming. It is crucial that speakers think critically about their potential topic to be able to write an effective thesis statement. The goal of a thesis is to summarize your presentation in one concrete sentence. It is the central claim or main argument you are making in your presentation. See figure 2.1 for a visual representation of the role of your thesis statement.

 

Example: 

Social media impacts public awareness in both positive and negative ways.  

Basics of PS Diagram (2).jpg

Figure 2.1 The Relationship Between a Thesis Statement and Main Content

Expanding on Background & Audience Relevance 

This section of a speech should provide the audience with some general background information regarding the speech topic while also drawing a connection between the topic and the audience. Think about why the audience should care about the speech topic and how it is a significant topic.  

 

Example: 

“According to a 2014 article in Forbes Magazine by Carmine Gallo, it’s estimated that 70% of all careers require some form of public speaking. That means it’s something that many of us will have to face sooner or later. If it’s inevitable, we should probably understand how to do it well.” 

 

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Defining Speaker Credibility 

It is important to understand that speaker credibility can change depending on the setting in which you are presenting. In simple form, the speaker will introduce themselves by name and position, such as occupation or major (for students). In some settings, the speech content may require the speaker to prove to their audience that they are qualified to discuss the topic. For instance, in a business setting, a presenter may need to elaborate on their professional and educational background to show the audience that they are seasoned in the field of focus for their presentation.  

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Example: 

Hello, I am [speaker name], I am studying [insert major], and I have completed over 60 credit hours in communications courses.  

 

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Body  

  • The body paragraphs of a speech will be constructed around the main points, or main ideas, that the speaker wants to focus on throughout their presentation.  

  • Your speech should be presented so that the most important talking point is addressed first, and so on.  

  • Body Paragraph #1 = Main Idea #1 

  • Body Paragraph #2 = Main Idea #2 

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*It is important to note that every speech will vary in the number of body paragraphs required based on assignment rubrics, time requirements, speech type, etc. 

 

Conclusion 

  • The conclusion should revisit the speaker’s overall thesis, review what the speaker discussed in their presentation, and leave the audience with something to remember.  

  • Review of Main Points  

  • Summary of What Was Discussed  

  • Rephrased Thesis 

  • Memorable Closer 

  • A sentence or two that will leave the audience with something to think about or remember from the presentation.

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Check out the sample outline that includes all of these elements! 

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Activity

The following quiz uses a sample speech outline to check your understanding of the structure of a speech and the common organizational patterns. 

Speech Organizational Patterns 

 

There are lots of different ways to organize the content in your speech! It’s important to choose an appropriate organization strategy so that your information gets communicated in the most efficient and palatable way for the audience!  There are lots of organization patterns to choose from so here are some examples of the type of speech that would fit under each pattern!  

 

 

Informative Speaking 

 

Chronological: main points are discussed in the order that they occur in time. For example, recipes & historical events.  

 

Example: Gordon Ramsay's Scrambled Eggs | Good Morning America 

 

 

Topical: speaker divides the speech into main points that are separate topics or arguments that support the thesis.  

 

Example: The One Thing All Great Teachers Do | Nick Fuhrman | TedxUGA 

 

 

Spatial: main points are discussed in the way that objects are laid out in a physical space or the way that someone might move through a physical or geographical space 

  

Example: Peterborough Cathedral Tour 

 

 

Problem-Solution: speaker explains a problem in the first main point, and then describes a solution or set of solutions in the second. 

 

Example: Creative Problem-Solving in the Face of Extreme Limits | TED 

 

 

Cause-Effect: used to describe how one set of events led to another set of events. 

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Persuasive Speaking

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Problem-Cause-Solution: Problem is discussed in the first main point, and the second main point is used to describe the underlying causes of the problem.  

 

Example: Persuasive Speech (Problem Effect Solution Example): The Sustainability of Inclusive Language 

 

Comparative Advantages: Used to compare two different options and to persuade the audience that one choice is better than the other.  

 

Example:Comparative Advantage Speech | Lucas Abreu 

 

Argumentative: Solution is presented in the introduction, and the three main points present compelling arguments in support of your one solution.  

 

Example: Argumentative Speech - “Is wearing the uniform to school better than dressing casually?” | Merry Chr 

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Monroe’s Motivated Sequence: The speaker is trying to convince the audience to take a specific course of action; Monroe’s Motivated Sequence includes 5 steps. Attention, need, satisfaction, visualization, and action.  

 

Example: Persuasive Speech: Monroe's Motivate Sequence 

 

 

These are just a few of the commonly used organizational strategies that can be used with informative and persuasive speaking. Informative speaking is often used in educational settings, whereas persuasive speaking is what most people engage in the most. 

Understanding Your Audience

Defining Your Target Audience 

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  • Think about the setting you will be presenting in. Is this speech for a class? Is it a work presentation? Is it for a friend’s wedding or birthday? 

  • Determining the setting in which you will be speaking can direct you towards whether you should present in a formal tone or more casual tone.  

  • For example, if you are presenting at work, your audience may consist of your coworkers and your bosses. In this scenario, it is recommended that you utilize a formal tone. 

  • When preparing a speech, thinking about the setting in which you will be speaking can help speakers determine how to tailor their speech to their target audience, so it catches their attention and specifically appeals to that audience.  

 

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Consider the Audience’s Knowledge of the Speech Topic 

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  • In many cases, speakers must assume that their audience members are not familiar with their presentation topic. Unless you are informed that you are presenting in front of a group of experts in your topic, then it is important to present your content as though it is the audience’s first time ever hearing about it.  

  • Example: A student is presenting to a college class whose audience consists of diverse majors. This setting implies that audience members’ knowledge about the speech topic will vary considerably. It is crucial to the effectiveness of the student’s speech that they approach the topic as if this is every audience member’s first-time hearing about it.  

 

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Understanding Audience Demographics 

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  • In any public speaking setting, it is crucial to have an awareness and understanding of audience demographics. It’s highly likely that you are speaking to a group of individuals that come from a variety of backgrounds, whether that is cultural, educational, racial, ethnic, etc. Having a variety of backgrounds contributes to varying perspectives an audience may have about your presentation topic. Therefore, it is important to avoid stereotyping your audience. 

  • According to the Cambridge English Dictionary, stereotype refers to a set idea about what someone or something is like. Often, groups and/or individuals are stereotyped based on race, ethnicity, gender, religion, etc. Taking these aspects into consideration when publicly speaking can ensure that you are presenting in a generally informational manner, not assuming your audience has a specific understanding.  

  • In many informational speech settings, it is most effective to address your audience as though they may not have any prior knowledge or experience with your presentation topic.  

Understanding & Managing Speaking Anxiety 

Nervousness Is Normal! 

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Speakers should avoid associating nerves with thinking that they will perform poorly during their speech. It is completely normal to experience an adrenaline rush before a presentation. Encourage students to channel those anxious feelings into making it their best performance yet! 

 

Here are a few helpful reminders:  

 

  • Getting Ready 

    • Pick a topic that interests you  

    • Prepare carefully 

      • Review your outline  

      • Make notecards 

    • Practice! 

      • Practice your speech in front of an audience of family and/or friends that you are comfortable with 

    • Combat negative thinking 

      • Write down positive thoughts in different places to help remind yourself that you are going to do your best 

    • Sleep for success 

      • Be sure to get the proper amount of sleep prior to your presentation day 

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  • The Day Of 

    • Eat a good meal a few hours before your speech  

    • Dress comfortably and appropriately for the setting in which you are presenting 

    • Arrive at your presentation space early to allow for prep 

      • Make sure all the technology required is working properly 

      • Familiarize yourself with the space 

        • Take note of your proximity to where the audience will be gathered 

    • Bring a water bottle 

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Remember to breathe before and throughout your public speaking presentation! Deep breaths allow us to clear our minds, ground ourselves, and speak loudly and clearly during the presentation! (This is a great reminder for meeting with people visiting your Communication Center)!  

 

If you find that you are still anxious as you get closer to presenting, here is an exercise that may help you! Complete this exercise while taking deep full breaths!  

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Activity

54321 Grounding Activity #1 

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You may complete this activity anywhere and anytime! Ask yourself these 5 questions and either answer out loud or in your head!

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  • What are 5 things you see right now?  

  • What are 4 things you can touch right now?  

  • What are 3 things you can hear right now? 

  • What are 2 things you can smell right now? 

  • What is 1 thing you can taste right now?  

 

This activity helps to ground and re-center yourself before you speak. It can be a great way to get rid of some of the adrenaline that makes you tense and jittery before a speech. These are all great strategies and suggestions to keep on hand for others as they come to your Communication Center and are concerned about being nervous for their presentation!

Delivering Your Speech

Delivering a speech can seem very intimidating. However, the more you practice, the better you will become! The following is your cheat-sheet to delivering a great speech.

 

Activity

Please watch the video until 2:46 and then fill in the blanks below.

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  • Avoid reading from                                      or pages of notes. 

  • If you have slides, they should be                                    heavy. 

  • Making eye contact with your audience shows that you                         . 

  • Looking at people’s                                           can be a good way help you feel less nervous about giving eye contact. 

  • What you say is                                                                      as how you say it. 

Tips for a Great Speech Delivery â€‹

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  • Speaker Notes 

    • Public speaking should be extemporaneous. First, review your outline well. Then, jot down notes you may forget or may not know very well onto your preferred method of notetaking (flashcards, phone, written/printed piece of paper, etc.).  

    • Keep in mind that depending on the setting in which you are presenting may dictate what method you may be able to use for your speaker notes. 

    • Keep your notes straightforward --- simple phrasing to keep you on track. 

 

  • Gestures  

    • Gestures emphasize certain ideas or points within your speech that are deemed important or impactful through relaxed hand and body movements.  

    • Gestures include facial expression, hand movements, and posture. E.g., if your topic is exciting, you as a speaker will show excitement through a raised hand, raised eyebrows, raised smile, and widen eyes. 

    • Gestures should occur naturally and spatially. 

 

  • Eye Contact  

    • Maintain a natural yet consistent pace when providing eye contact to your audience.  

    • You do not necessarily have to look at another individual in the eye to count as “eye contact.” 

    • Develop a rhythm. For example, every two sentences, or the end of a paragraph, you acknowledge your audience in an adequate way by looking up towards them. 

 

  • Verbal Delivery   

    • Be aware of the people who sit the farthest from the stage and articulate well enough for them to hear you as well. 

    • Your tone should have variations, such as it does so naturally in daily conversations. Your voice should not be monotone.  

 

  • Last, but not least... Practice, Practice, Practice!   

    • The more you practice, the better you will become comfortable speaking and promote good habits.  

    • As awkward as it may seem, recording yourself is the best way to see how you may improve 

    • Look out for things like body language, the pace at which you are speaking, were your rambling? Etc.  

    • Practicing in front of others helps as well to confirm nothing within your speech shall confuse your audience. 

Activity

Watch the video until 6:07 and fill in the blanks for the following question.

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In the video, the speaker uses the acronym S.U.C.C.E.S. to help people prepare for their presentations. What does each letter stand for?

  • S.U.C.C.E.S. 

    • S: ​

    • U: 

    • C: 

    • C: 

    • E:

    • S:

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